Yesterday’s vision of tomorrow
OUR STORY
Frutiger Aero lives again
At Frutiga, we believe in the emotional power of aesthetics. Our designs are inspired by Frutiger Aero – that glossy, glowing, dreamlike style that defined an entire era’s vision of the future.
We craft clothing, mugs, bags and everyday objects that revive the futuristic optimism of the early 2000s. With every curve, shine and gradient, we reconnect you to a time when the future felt magical, and just around the corner.
Core Values
We believe in the emotional power of design.
At Frutiga, each creation is more than just an object, it’s a feeling.
We celebrate the beauty of visual nostalgia, the joy of glossy optimism, and the creativity that defined an entire generation’s dreams.
Our work is guided by three core principles:
Authenticity in aesthetic, emotion in experience, and sustainability in creation.
Because creating for the future also means honoring the past, responsibly.
Our Community
Frutiga is more than a brand, it’s a shared memory.
Our community is made up of dreamers, designers, collectors, and lovers of that early-2000s glow. Together, we celebrate a future that once felt magical, and still can be.
We listen, share, and co-create with people who feel the same spark when they see a floating bubble, a plastic shine, or a blurry gradient.
Welcome to a place where nostalgia becomes culture, and everyone’s invited.